Creating Dreams Sleep Solutions Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

·       Contact details

·       What information we collect, use, and why

·       Lawful bases and data protection rights

·       Where we get personal information from

·       How long we keep information

·       How to complain

Contact details

Telephone

07542032916

Email

[email protected]

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

·       Names and contact details

·       Addresses

·       Gender

·       Date of birth

·       Third party information (such as family members or other relevant parties)

·       Payment details (including card or bank information for transfers and direct debits)

·       Transaction data (including details about payments to and from you and details of products and services you have purchased)

·       Usage data (including information about how you interact with and use our website, products and services)

·       Health information (such as medical records or health conditions)

·       Information relating to compliments or complaints

·       Video recordings

·       Audio recordings (eg calls)

·       Records of meetings and decisions

·       Account access information

·       Website user information

We also collect or use the following special category information to provide and improve products and services for clients. This information is subject to additional protection due to its sensitive nature:

·       Health information

We collect or use the following personal information for the operation of client or customer accounts:

·       Names and contact details

·       Addresses

·       Purchase or service history

·       Account information, including registration details

·       Information used for security purposes

·       Marketing preferences

·       Technical data, including information about browser and operating systems

We collect or use the following personal information for information updates or marketing purposes:

·       Names and contact details

·       Addresses

·       Marketing preferences

·       Purchase or account history

·       Website and app user journey information

We collect or use the following personal information for research or archiving purposes:

·       Names and contact details

·       Addresses

·       Purchase or client account history

·       Website and app user journey information

We also collect or use the following special category information for research or archiving purposes. This information is subject to additional protection due to its sensitive nature:

·       Health information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

·       Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

·       Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

·       Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

·       Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

·       Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

·       Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

·       Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       We collect and use personal information so we can safely support your child’s sleep, communicate effectively with you, and run the business in a responsible and professional way. We only use what we genuinely need and always respect your privacy.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       We use personal information to set up and manage your client account so we can communicate with you, deliver your chosen service, keep track of your sessions, and make sure everything runs smoothly while we’re working together.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       We use contact information to send helpful updates, resources, and occasional information about my services that may support you and your child’s sleep. This is necessary for me to keep families informed and provide ongoing value, even after our work together ends. I only send information that I believe is genuinely useful, relevant, and supportive, and you can opt out at any time. The benefit to parents is receiving guidance that can improve family wellbeing, and I make sure this does not outweigh your rights or your control over your information.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for research or archiving purposes:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       We use anonymised or minimised information to review patterns in sleep challenges and to improve the quality of our services. This helps ensure that future support remains effective and meets the needs of families. The benefit is better, more informed support for parents, and we make sure this does not outweigh your rights or privacy. No identifiable information is shared publicly.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

·       Directly from you

How long we keep information

We keep client information for 7 years after your support ends. This allows us to meet legal, accounting and record-keeping obligations and to refer back to previous work if you return for further support. After 7 years, all personal information is securely deleted or anonymised. We only keep what is necessary and never retain data longer than required.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated – 17^th November 2025